What is Butterscotch’s Playground™?
Butterscotch’s Playground™ is the “whole wide world.” It is a world, much like our own, filled with imagination, wonder, and limitless opportunities for all those who dare to dream, and to try. Thus, it is a symbol for children that they can go anywhere and accomplish anything—the sky is literally the limit. But, the children are not alone on their journey, they have a few guides: Greg Page, the original and founding Yellow Wiggle from the children’s entertainment phenomenon, The Wiggles, along with a handful of fun-loving puppet characters.
With its interactive platform, the friends at Butterscotch’s Playground™ invite children to join them as they explore the whole wide world, using it as their playground in which to have fun and learn.
Why Does It Work?
• Engages children
Each episode begins in the same manner, with Greg—a familiar and trusted face—welcoming the viewers and immediately engaging them by speaking directly to them.
This familiarity with the way the show begins allows children to be open to what is presented, making them comfortable and eager to see what is about to happen.
Careful use of inclusive language such as, “we,” “us,” “you,” “all,” includes the egocentric child so he or she is part of the experience, and not just a passive watcher.
Further, the characters ask the viewer to help find Frankie Bananas, the last puppet character to reveal himself. Since Frankie Bananas makes his entrance in a different way each episode, the child uses critical thinking skills to help search for Frankie.
• Educates children
Learning is fun in Butterscotch’s Playground™. Points are not labored, so learning is fun, and in most cases, not even noticed! However, just because the lesson goes unnoticed does not mean it is not effective! Once children are engaged in the episode, learning points are numerous and meaningful, which makes the Butterscotch® brand a leader in “edutainment.”
Many aspects of the show are “repeated” in every episode. For example, there is always a new word presented each day, so children become familiar with that procedure at the start of the show and look forward to finding out what the word for the day will be. This is fun—but it is also learning.
Moreover, an episode of Butterscotch’s Playground™ is formulated to cater to the physical, emotional, social, cognitive and creative selves of the child. The television show combines music, dance, story and narration to stimulate growth and development within those five selves.
Parents can monitor the learning of their child through the Trinity Learning Method™ Matrix so that they understand the teaching points of each experience and what their child is learning. Once the episode is over, the Butterscotch’s Playground™ experience continues as the child visualizes and plays games related to the theme of the day (e.g., dancing, fire fighting, etc.), repeats the songs, and interacts with others inspired by the episode’s content.
• Entertains children
Children love the appealing puppet characters whose traits they can identify with. The stories are also well-written; children are amused and delighted as they accompany the puppets on their exploration of the whole wide world.
The music is catchy with a beat that is easy to dance to, and the simple choreography is easily achievable!
• Fosters parent-child interaction
Parent and child interaction is also fostered through a safe, educational, entertainment experience in a television format, which is supported by innovative games and lessons on a well-constructed website.
Opportunities are also provided for parents to further the child’s learning experiences from the program. For example, Honey Bear’s Corner offers cooking and craft ideas for children to try at home with the help of a parent, caregiver or older sibling. From here, the child’s creative self is stimulated and can be extended by new and different activities at home with the parent.
Newly-learned concepts will lead to greater inquiry and investigation by the child, stimulating discussions with his or her parents. And a visit to the Butterscotch’s Playground™ website will offer associated games and activities to reinforce the daily lessons and further foster and promote parent-child interaction. Parents may then download the corresponding Certificate of Achievement for each episode to celebrate a child’s personal milestone.